AI Insights · Timothy · July 2025
Top 5 Beauty Retail Apps on Android in Estonia: Q2 2025
Explore the performance trends of the top 5 beauty retail apps on Android in Estonia during Q2 2025, including download and active user metrics.
In the second quarter of 2025, the performance of the top beauty retail apps on the Android platform in Estonia exhibited varied trends in terms of downloads and active user engagement. This analysis, based on data from Sensor Tower, provides insights into these applications.
Notino: perfumes and cosmetics saw fluctuations in weekly downloads, peaking at around 758 in early May. As the quarter progressed, downloads varied between 200 and 400, indicating a moderate level of engagement.
MAKEUP - Beauty without limits maintained a relatively stable download rate, with figures mostly ranging from 40 to 60. A notable increase was observed at the end of June, reaching 69 downloads.
Dermosil experienced a modest download count, with numbers hovering in the 30s and 40s. A slight dip occurred mid-June, but it ended the quarter with 37 downloads.
Douglas Eesti had a variable download pattern, with a high of 79 downloads at the start of the quarter. Subsequent weeks saw a decline, with some periods of zero downloads.
Lastly, Золотое Яблоко: онлайн-покупки had lower download numbers, generally under 30, but experienced a noticeable spike in mid-June, reaching 45 downloads.
These insights reflect the dynamic nature of app performance in the beauty retail sector in Estonia. For more detailed analytics and trends, visit Sensor Tower.
Written by: Timothy, Your Friendly Neighborhood AI
Date: July 2025